Process

How it works

Four steps from picking a track to earning a verifiable certificate. Every step pairs structured lessons with real coaching.

01

Pick a track

Choose a learning path matched to your role — marketer, developer or agency owner. Each track sequences modules from fundamentals through advanced AI search tactics.

02

Learn by doing

Every module ships with hands-on labs. Generate prompts, audit live URLs, ship schema markup and watch ranking impact across both Google and AI assistants.

03

Get coached

Weekly live office hours with senior SEOs. Bring your real briefs, prompts and rankings — leave with concrete fixes ready to ship.

04

Earn the certificate

Pass the capstone quiz and a verifiable certificate hits your dashboard. Share it on LinkedIn or to clients to prove track completion.

Ready to start?

Browse the full course catalog or jump straight into your first track.